Raka AI vs GoHighLevel
GoHighLevel is an all-in-one CRM, funnel and marketing platform built for agencies that serve many clients. Raka AI is a ready AI receptionist and manager for one small business or online store.
Raka AIRaka AI is an AI receptionist and AI manager for small businesses and online stores. It answers customers in Instagram, Facebook, WhatsApp, Telegram, SMS and website chat, answers phone calls, books, moves and cancels appointments, hands a conversation to a person when needed, and runs Shopify store tasks and social media content when the owner asks.
| Raka AI | GoHighLevel | |
|---|---|---|
| Made for | A small business or an online store | Marketing agencies and their clients |
| Starting price | Free to start, pay per use | $97 a month (Starter), $297 (Unlimited), $497 (Agency Pro), plus usage fees |
| AI chat and AI voice | Yes | Yes (Conversation AI, Voice AI) |
| Booking calendars | Yes | Yes |
| Setup | Learns your website and store by itself | Built and configured by you or your agency |
| Funnels, website builder, white label | No | Yes |
| Shopify store tasks by voice (discounts, prices, shipping) | Yes | No |
When GoHighLevel is the better fit
If you are an agency that needs CRM pipelines, funnels, a website builder and white-label accounts for many clients, GoHighLevel is built for that.
When Raka AI is the better fit
If you are one business owner who wants customers answered and booked in chat and on the phone this week, without building a system or paying a monthly platform fee first.
What it costs
- Free to start: $3 on the Reception balance, no card needed. The first phone number is free.
- AI chat: $0.15 per customer per month on each channel — the customer can write as much as they want.
- Phone calls: from $0.09 per minute (Czechia and the UK $0.10, the US and Canada $0.15). WhatsApp calls $0.10 per minute.
- SMS: priced by country (Czechia $0.07 per message).
- Content and Raka AI manager plans: Basic $4.99, Starter $19.99, Growth $39.99, Pro $79.99, Studio $149.99 a month.
Questions business owners ask
Is GoHighLevel more expensive?
GoHighLevel starts at $97 a month plus usage fees for AI and telephony (checked 3 October 2026). Raka AI has no platform fee for the receptionist — you pay for chat customers, minutes and SMS you use.
Does GoHighLevel have an AI voice agent?
Yes, Voice AI is included in its plans with usage-based fees.
Facts checked on 2026-10-03. Sources: GoHighLevel — pricing